Technical integrationThird party tools

Criteo

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Prerequisites

Before starting, you'll need:

  • Your Criteo Partner ID (also called Account ID)
  • Product IDs that match your Criteo product catalogue

Find your Partner ID in your Criteo Commerce Growth Dashboard under Assets → Events Tracking. It's a 5-digit number.

Integrate Criteo with Consenter

Important: Before using this code, verify that the service ID and purpose ID values are up to date. These IDs are specific to your Consenter configuration. To find the correct IDs, go to Consenter Manager → Your Site → Active Banner → Hover over the service and purpose labels and click the copy button in the tooltip. See the Control Third Party Data Processing page for detailed instructions.

Copy the code below and paste it into your website's <head> section. Replace the placeholders with your own values:

  • YOUR_SERVICE_ID → Your Criteo service ID from Consenter Manager
  • YOUR_PURPOSE_ID → Your purpose ID from Consenter Manager
  • YOUR_PARTNER_ID → Your 5-digit Criteo Partner/Account ID
index.html
<script>
  var serviceId = "YOUR_SERVICE_ID"; // Replace with your service ID from Consenter Manager
  var purposeId = "YOUR_PURPOSE_ID"; // Replace with your purpose ID from Consenter Manager
  var partnerId = "YOUR_PARTNER_ID"; 

  window.criteo_q = window.criteo_q || [];

  function loadCriteo() {
    var existingScript = document.querySelector(
      'script[src*="criteo.com/js/ld/ld.js"]',
    );
    if (existingScript) return;

    var script = document.createElement("script");
    script.src = "//dynamic.criteo.com/js/ld/ld.js?a=" + partnerId;
    script.async = true;
    document.head.appendChild(script);

    var deviceType = /iPad/.test(navigator.userAgent)
      ? "t"
      : /Mobile|iP(hone|od)|Android|BlackBerry|IEMobile/.test(
            navigator.userAgent,
          )
        ? "m"
        : "d";

    window.criteo_q.push(
      { event: "setAccount", account: partnerId },
      { event: "setSiteType", type: deviceType },
      { event: "viewHome" },
    );
  }

  function removeCriteo() {
    var scripts = document.querySelectorAll('script[src*="criteo.com"]');
    scripts.forEach(function (script) {
      script.remove();
    });
    window.criteo_q = [];
  }

  function subscribeToConsenter() {
    window.consenter.subscribe(
      function (hasConsent) {
        if (hasConsent) {
          loadCriteo();
        } else {
          removeCriteo();
        }
      },
      { serviceId: serviceId, purposeIds: purposeId }, 
    );
  }

  if (window.consenter) {
    subscribeToConsenter();
  } else {
    document.addEventListener("consenter:ready", subscribeToConsenter);
  }
</script>

Criteo is now connected to Consenter.

How is this guide?

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